Face London exists to offer cruelty free beauty for everyone, made accessible and affordable for all.

Founded in London, we take inspiration from the city’s unique cultural richness, sense of freedom and diversity that invites self-expression in an authentic way. We celebrate individuality and inspire people to explore the many versions of themselves. 

Our affordable high performance products make it easy to reinvent the rules of beauty and experiment with self-expression to curate your beauty wardrobe. We want to help you to believe and trust in yourself, to fulfill your dreams with confidence, in your own way.