Our Story

     

 Face London was created by London model Felicity Gain. A frequent face in fashion glossies and campaigns for the likes of Nicky Clarke and La Senza, she was inspired by 10+ years in the beauty and fashion industry to create Face London. Felicity pulled influence from the city’s unique cultural richness, sense of freedom and diversity to translate the look of London into high-performance beauty products affordable for all.  

Her vision for Face London is based on an outlet for self-expression in an authentic way. The concept of celebrating your uniqueness, by embracing your flaws and defining beauty from your own perspective. She celebrates individuality and inspires people to explore the many versions of themselves. Unpredictable, authentic, and dramatic – the Face London look is whatever you want it to be no matter where you are in the world. Beauty is for everybody, it doesn’t matter who you are.